Open the market.
Position the offer, identify the real buyers, open consequential relationships, structure the deal, and build a commercial motion that can survive actual contact with the business.
COMMERCIAL LEADERSHIP · REVENUE · PARTNERSHIPSENTERTAINMENT · TECHNOLOGY · LIVE EXPERIENCES · AI SYSTEMS
Build the market.
Move the room.
Wire the system.
For more than 20 years, I’ve built revenue, partnerships, products, and operating systems across music and entertainment, technology platforms, live experiences, and founder-led companies.
WYERED is the practice. Tanner Wyer is the operator.
gross platform sales
8,000+ / $10M+ticketed livestreams / paid to artists
5,000+music and entertainment campaigns delivered
20+years building commercial momentum
THE THROUGH-LINE
I know the industry.
I know the platform.
I know the work between them.
My career began inside the music business and expanded through media, ticketing, livestreaming, enterprise technology, hospitality, and independent ventures. The common thread is not a sector. It is building commercial momentum around complicated things people care about.
Music from the insideArtists, managers, promoters, venues, labels, festivals, agencies, media buyers, and the long memory of relationships.
Platforms at every scaleFrom JamBase and StageIt to a billion-dollar category leader—working across sales, product, marketing, customer success, operations, and leadership.
End-to-end leadershipDirect teams, cross-functional groups, executives, boards, technical partners, and onsite crews—aligned from market insight and deal structure through launch, growth, reporting, and the inevitable Tuesday problem.
WHAT GETS BUILT
Commercial leadership
across the whole system.
WYERED can enter at one pressure point or take responsibility across the motion. The useful shape depends on the problem—not on whatever service menu looked handsome in a slide deck.
Consulting · Fractional leadership · Special projects
Build the whole motion.
Connect sales, product, marketing, customer success, operations, and leadership around the customer—from first signal through launch, expansion, and the systems that make growth repeatable.
Make the experience work.
Work across music, live entertainment, venues, ticketing, hospitality, programming, partners, vendors, guest journey, and onsite execution—where the brand promise eventually has to open its doors.
Wire the operating layer.
Move from a messy workflow to useful intelligence, prototypes, integrations, agents, knowledge systems, and custom tools—with the judgment to keep people in charge of consequential decisions.
SELECTED WORK
Proof at different scales.
One operator throughout.
From an independent idea to a billion-dollar platform: different rooms, different machinery, same responsibility to make the whole thing work.
Billion-dollar event technology platform
Built a category portfolio from zero.
SituationA hypergrowth platform needed credibility with sophisticated music and festival operators in a market it did not yet own.
BuiltMarket creation, full-cycle enterprise sales, nonstandard deal design, integrations, launch, account expansion, internal training, and cross-functional influence.
ResultThree consecutive years at 136%, 256%, and 208% of quota—and a durable North American festival portfolio.
$100M+gross platform sales
Creator livestream platform
Helped turn emergency demand into a platform business.
SituationArtists and venues needed a commercial and technical path to ticketed livestreaming during an extraordinary market rupture.
BuiltA five-person team, artist and venue partnerships, pricing and payout economics, a 30-venue program, technical deployment, forecasting, and a Spotify integration.
ResultEnd-to-end platform growth with operating discipline, board exposure, and acquisition support—not a sequence of isolated deals.
8,000+shows · $10M+ paid to artists
Independent music discovery platform
Grew from intern to commercial leader.
SituationAn influential music platform needed a stronger commercial engine without losing the trust of the industry it served.
BuiltA four-person sales team, festival vertical, 500+ client relationships, 5,000+ campaigns, CPM pricing, ad-tech integration, CRM, forecasting, and cross-functional process.
ResultFive consecutive years of sales growth and a 125% increase in net festival sales.
~60%of core music revenue
Independent experience / WYERED
A full room is still a system.
SituationAn intimate hospitality idea needed a model, an audience, and an operating system—not merely a beautiful room.
BuiltConcept, pricing, guest acquisition, partnerships, venues, chefs, vendors, sponsorship, ticketing, access, and onsite execution.
ResultA repeatable sold-out format—and one example of WYERED carrying an idea from blank page through doors open.
12 / 12ticketed dinners sold out
AI & SYSTEMS
I don’t just use AI.
I design the operating layer around the work.
Three reference architectures for turning fragmented work into usable systems—while keeping human ownership at consequential decisions.
Models are replaceable. Context, permissions, evaluations, and adoption are the system.
Automate reversible work. Require approval for consequential action.
AccelerateResearch · writing · analysis · preparation
OrchestrateWorkflows · agents · CRM · knowledge
BuildAPIs · MCPs · automations · custom systems
I know when to prompt, when to automate, when to build—and when the expensive intelligent thing should simply stay out of the way.
Bring me the workflow your team keeps doing by hand ↓WYERED / THE PRACTICE
Senior commercial firepower in the shape the problem requires.
Focused consulting, fractional leadership, market creation, partnerships, platform commercialization, experiences, AI systems, and special projects.
Work with WYERED ↗TANNER / THE OPERATOR
Music-industry fluency. Enterprise scale. Builder’s range.
Revenue and partnerships leader, enterprise seller, team builder, platform operator, experience producer, and independent principal.
SHOW HISTORY / CAREER INDEX
WYERED
Founder & PrincipalCommercial strategy, partnerships, experiences, AI systems, and selective operating work.
StageIt
VP, Business Development & PartnershipsLed a five-person team across commercial strategy, artists, venues, platform economics, technical deployment, product integrations, and acquisition support.
ShowClix
Director of Sales, WestBuilt the West Coast territory and guided complex enterprise and onsite deployments.
Eventbrite
Enterprise Account Executive · Music & Entertainment$100M+ gross platform sales; built the North American festival portfolio; 136%, 256%, and 208% quota years.
JamBase
Director of Music SalesIntern to director; led a team, 500+ industry relationships and 5,000+ campaigns while generating roughly 60% of core music revenue.
DOORS ARE OPEN / NORTHERN CALIFORNIA · WORKING NATIONALLY
What are we trying to
fill, fix, open, or build?
Tell me what you’re trying to move, fix, or build. Your note goes directly to Tanner.